Strategies for Deepening Engagement with Moveable Audiences: Move Them or Lose Them

This report was written by Define American, an organization dedicated to “helping audiences see all immigrants with their full humanity” through diverse and nuanced storytelling about immigrant experiences across diverse media and industries.

From the Overview:

“Define American set out to better understand the “Moveable Middle”—people in the U.S. who, with the right approach, could shift toward pro-immigrant attitudes and actions.

Partnering with Harmony Labs, we analyzed a year’s worth of media consumption data to uncover how these audiences engage with content daily and where opportunities exist to shape their perspectives.

This report maps out four key Moveable Middle audiences and offers a strategic roadmap for reaching them. By meeting people where they are and aligning with their values, we can drive deeper support for immigrant communities across media and culture.”